Description

 Participants learn and discuss the core principles of resource mobilisation, specific fundraising techniques and how to diversify an organisation’s income. It is designed for fundraisers (including those new to it), senior managers, and project managers, who want to develop strategic income.

Through a mix of practical case studies, theory and participatory activities you learn how to:

• build a case for support and present to potential donors
• apply a variety of fundraising techniques
• target both private and public money
• do a fundraising audit
• write a fundraising strategy

Subject to change to reflect participants' needs.

• Day 1
  Core principles of fundraising
  

  • build a case for support and present it to potential donors
  • understand the magic of direct marketing; online and off-line
• Day 2
  Find the right donors
  

  • research potential donors, creating longlists and shortlists
  • acquire new donors
  • build long lasting relationships

  
  
  
• Day 3
  Fundraising techniques
  

  • work with major donors; public and private sector
  • write successful fundraising applications to trusts and foundations
  • learn more about multi- and bilateral funders
  • what makes a strong appeal
• Day 4
  Fundraising strategy
  

  • recognise your own organisation’s strengths
  • conduct a fundraising audit
  • write a strategic fundraising plan including practical work planning
• Day 5
  Nurturing the donor relationship
  

  • master the communication with your donors, on- and off line
  • the tricks for exceeding donor expectations
  • learn from successes and failures.